"Pet Fashion Week is where some of the world's most innovative pet lifestyle products are unveiled and we are thrilled to be on the cutting-edge with our NanoSphere(R) Dog Gone Smart(TM) fabric finishing technology pet beds, pet apparel and accessories," said Chris Onthank, founder and managing member. According to the American Pet Products Association, Americans will spend an estimated $45.4 billion on their pets this year.

Derek DiFante, show co-founder added, "Pet Fashion Week NY represents the pinnacle of what the pet lifestyle industry has to offer by featuring pet accessories, apparel, and lifestyle items from a variety of international companies. Dog Gone Smart(TM) upscale and innovative products are a perfect fit for the nearly 2000 buyers and 100-plus media attendees."

Nano Pet Products, LLC is the worldwide exclusive licensee of the NanoSphere(R) Dog Gone Smart(TM) fabric finish using nanotechnology from Schoeller(R) Technologies AG, Switzerland. The technology creates a non-visible structured textile surface so that coat oil, dirt, and liquids run off the surface. Any residue can easily be rinsed off with water or machine washed. The fabric stands up to frequent washing and is highly abrasion resistant. NanoSphere(R) carries the label "bluesign(R) approved" which is based on the world's strictest EHS (environment, health and safety) stipulations for textiles and examines all the relevant components from the very beginning of the manufacturing process. Nano Pet products are also bacteriostatic, which inhibits the spread of bacteria that can cause odor.

The Dog Gone Smart(TM) Bed line is available in more than 25 styles and sizes, including round, rectangular (both available with Sherpa top), donut, crate pad, and knife-edge memory foam, each in six different colors. All Dog Gone Smart(TM) Beds (except knife-edge memory foam) use hollow core slick fiber fill which allows the dog to nest, yet rebounds when the dog leaves its bed. An extra-large crate pad has been added to the line. The beds and crate pads are priced from MSRP $24.95 to $159.95. A new 45"x 58" pet throw is also available in navy, brown, red, khaki, and leopard faux suede, with a reverse side of soft microfiber velvet.

Dog Gone Smart(TM) Wear dog jackets are available in five styles, 13 sizes, eight colors and are priced from MSRP $35 to $75. Sizing is available in 2" increments from 8" to 32". New styles include an all-season weight barn jacket and a denim jacket, both with flannel plaid lining. A new 18" cat bed with Sherpa inside, is offered in five colors and leopard faux suede, and priced from MSRP $59.95 to $69.95.

Nano Pet Products can be purchased through retailers like Petco, Pet Food Express, Pet People, Joyful Honda in Japan, Pets at Home in the UK, and Fressnaph in Europe, as well as U.S. and international distributors covering 17 countries on 4 continents. For more information please visit www.doggonesmartbed.com.