The name “EAST” resulted from the design concept which interprets the contemporary Oriental/Hong Kong travel experience as being world class, efficient, modern, playful, with a touch of Chinese culture.
Use of playful Chinese elements, for example: Chinese characters for floor number indication, a backlit Contemporary Chinese landscape painting as the reception backdrop.
Two main features in the lobby that act as Yin and Yang:
A serene, 35ft. long, back illuminated reception desk cantilevered from a single column
A serene, 35ft. long, back illuminated reception desk cantilevered from a single column
vs a glass grand stair with a labyrinth of steel and wood as structural support to symbolize the energy of Hong Kong.
Client: Swire Properties
Location: Hong Kong
Size: Approx. 17,000 m2
Completion: 2010